Changing perceptions, one jump at a time.

For many, Expo 2020 Dubai was initially seen as a business-first, B2B affair. But beneath the boardrooms and diplomacy, it was also a thrilling, people-powered experience waiting to unfold. Our challenge? Reframe Expo in the public imagination, before the doors even opened.

To do it, we partnered with XDubai, the masters of adrenaline and viral spectacle. Together, we created a bold, high-energy content piece designed to shatter misconceptions and spark curiosity. With basejumpers leaping from the heart of the site, we signaled loud and clear: Expo wasn’t just for the boardroom - it was for the bold.

We led the creative development, crafting the proposal, storyboarding the concept, and setting the visual direction during pre-production. Every frame was designed to deliver a message: Expo is where ambition meets action.

The result was more than a viral moment - it was a real shift in perception. The stunt captured imaginations, generated buzz, and helped reposition Expo 2020 as a must-visit destination for thrill-seekers, families, creatives, and global citizens alike.