Global innovation, locally resonant.

In August 2022, Apple unveiled its latest product lineup to the world, including the highly anticipated iPhone 14, Apple Watch Ultra, and Apple Watch Series 8. We were proud to play a creative role in this landmark moment, contributing to the regional launch of Apple Watch Series 8.

As a freelance Arabic Creative Director, we were entrusted with adapting Apple’s global content into Arabic across key brand touchpoints - including the website, product videos, and advertising materials. Working closely with Apple’s team, we ensured that every line of copy, every frame, and every message landed with precision, cultural fluency, and the same level of detail Apple is known for.

This wasn’t just translation - it was creative localization, recreation. We treated every element of the campaign with care, making sure the original emotion, simplicity, and innovation of Apple’s storytelling remained intact, while feeling native and natural to Arabic-speaking audiences across the region.

From punchy product headlines to nuanced product benefits, we helped even a little to shape the regional voice of one of the world’s most iconic brands. It was a fast-paced, high-stakes, and deeply rewarding experience - one that underscored the power of language and culture in amplifying global campaigns.