The campaign centered on a theme-driven design challenge aimed at boosting user engagement and providing clear creative direction. A demo project was developed to align with the “Break Into Reality” theme, supported by a high-energy sizzler video and a detailed tutorial guiding users from concept to prototype. Cross-functional collaboration ensured the content aligned with broader growth and engagement goals.

The challenge saw strong participation, offering users a focused and inspiring brief. The tutorial became a valuable onboarding tool for new XR creators on Bezi, reinforcing the platform’s positioning at SXSW 2024 as an accessible, creator-first XR tool and driving meaningful engagement during a key promotional window.