For the Special Olympics campaign, the team was involved in developing key creative touchpoints across shopper, digital, and ATL. This included newspaper spreads, digital banners, a sign-up microsite, in-store displays, and campaign key visuals. All elements were designed to create a seamless and uplifting journey from store to screen. While other teams handled radio, social, and on-ground activations, the focus here was on establishing the core visual language that brought everything together.

The result was a fully integrated 360° rollout that delivered strong impact across all channels. With high event turnout and strong engagement both online and in-store, the campaign successfully built awareness, excitement, and participation. The Special Olympics team and attendees responded with overwhelmingly positive feedback.